OURCONCEPT
Prime location in the heart of Westerland
The top site on Westerland's main road, with maximum visibility around the clock.
The prominent location, a short walk from the main beach and the Friedrichstraße promenade, offers an attractive shop window with first-class footfall.
The Northern Lights Concept Store gives brands the unique opportunity to be present in a prime location on Sylt with their own corporate identity: exclusively on 300 square metres, or in a dedicated area alongside other high-class brands.
Adaptable brand worlds
The showroom is designed as a fully adaptable brand world and offers companies and brands the opportunity to stage themselves individually for presentations, events and special occasions.
The equipment includes a high-quality show kitchen with bar, a turntable for vehicle presentations, large screens and premium sound equipment. It is complemented by a state-of-the-art lighting concept for inside and out.
Your corporate identity
The entire space can be flexibly adapted to your corporate identity, from visual design and branding to furnishing and atmosphere.
The result is an exclusive location for your brand, for a limited time, consistently tailored to your presence and your objectives.
Flexibel von 3–12 Monaten
This makes the showroom far more than a classic presentation space: it creates a strong presence and a clear signal, and offers customers, partners and guests an authentic, individually designed brand experience.
The space can be rented flexibly for a period of three to twelve months. In front of the showroom there is parking for up to six vehicles.
We reduce your business risk of presenting yourself on Sylt for a limited period to a safely calculated minimum.
On request, as part of supporting programmes, we invite our local network to stylish events, including outside our concept store. We know all the unique locations on the island.
Lead generation
Breaking conventions. The best leads from the best locations.
We design fascinating presentations in extraordinary settings to generate high-quality leads for innovative brands.
Drawing on around forty years of combined experience in selling modern brands, Michael Hoppe and Michael Gleissner have been offering unique brand experiences at the Northern Lights Concept Store Sylt in Westerland since 2024.
The team
From a Rolls-Royce reception to a gala in a fine hotel, the founders' network stages brands at Sylt's most remarkable places. With creativity and expertise, they develop events with a "wow factor": on time, on budget and on brand.
Founder Michael Hoppe has 13 years of sales experience and, as deputy managing director, played a key role in shaping the development of the long-established family business 'Appartement- und Einrichtungshaus Hoppe'. With the Northern Lights Concept Store, opened in April 2024, he offers brands a platform for contemporary presentation, exchange and networking on Sylt. As a Sylt native, he is closely connected to the island, its people and its tourism landscape. He uses his personal network to broker contacts, initiate collaborations and make individual event concepts possible, beyond the concept store as well.
As former general manager at Auto Becker and Royal Motors Cologne, founder Michael Gleissner was initially responsible for the brands Rolls-Royce, Bentley, Aston Martin, Bugatti, Ferrari, Lotus and Koenigsegg. In 2003 he took over the Rolls-Royce brand exclusively and developed the Cologne site into one of the most successful Rolls-Royce dealers in Europe. At exclusive high-end events across Europe, Michael Gleissner represented and presented the brand with great success. For these achievements, he and his team received the renowned Rolls-Royce Motor Cars Dealer Awards several times.